When the makers of Grove orange juice noticed that sales of its product were stabilizing, they decided to offer a new product, one that also contained pineapple juice. They called the product PineGrove and they marketed it to their original orange juice customers in hopes of increasing sales. This is an example of what kind of marketing strategy?
A)positioning
B)product development
C)market development
D)diversification
E)market penetration

Question

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The Answer of When the makers of Grove orange juice noticed that sales of its product were stabilizing, they decided to offer a new product, one that also contained pineapple juice. They called the product PineGrove and they marketed it to their original orange juice customers in hopes of increasing sales. This is an example of what kind of marketing strategy?
A)positioning
B)product development
C)market development
D)diversification
E)market penetration

When the Makers of Grove Orange Juice Noticed That Sales