In calculating return on marketing investment (ROMI), gross margin represents
A)the difference between price and cost.
B)the amount of money spent on marketing activities during a specific time.
C)the difference between sales and expenses.
D)the amount of money generated for each $1 of marketing expense.
E)the number of times an ad is run multiplied by the cost of running the ad.

Question

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The Answer of In calculating return on marketing investment (ROMI), gross margin represents
A)the difference between price and cost.
B)the amount of money spent on marketing activities during a specific time.
C)the difference between sales and expenses.
D)the amount of money generated for each $1 of marketing expense.
E)the number of times an ad is run multiplied by the cost of running the ad.

In Calculating Return on Marketing Investment (ROMI), Gross Margin Represents