Determining what default privacy settings should be built into a company website is an ethical issue that relates to the product element of the marketing mix.

Question

Quizplus · Accepted Answer

The product element of the marketing mix involves decisions about the actual goods or services offered by a company, including aspects like design, features, and user experience, which encompasses default privacy settings as they directly impact the user's experience and trust in the product.

Determining What Default Privacy Settings Should Be Built into a Company