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Professionally Speaking, the Same Marketing Principles Used in Business Settings

Question 35

Multiple Choice

Professionally speaking, the same marketing principles used in business settings can help you market yourself and help you to reach your professional goals.


A) the process of targeting and selecting a group of consumers or organizational buyers in order to promote a product or service with the aim of achieving a profit.
B) the process of creating, communicating, delivering, and exchanging value to customers and managing those relationships in ways that benefit the organization and its employees, customers, investors, and society as a whole.
C) the set of activities needed to produce and deliver a product that produces the highest return on investment.
D) the process of managing the supply chain to ensure that products are delivered where and when customers want them.
E) any activity used to advertise and promote a product or service.

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