Marketers Define Customer Value as

Marketers define customer value as

A) selling a product regardless of whether or not it meets a customer's needs and/or wants.
B) the perceived benefits, both monetary and nonmonetary, that customers receive from a product compared with the cost associated with obtaining it.
C) the ability to provide a product at the lowest possible price after covering all production expenses.
D) providing a product or a service to a customer such that the customer will purchase that same product or service again in the future.
E) being able to sell products that generate little to no customer returns or complaints.