In marketing, an exchange refers to
A) updating or replacing a nonprofitable product in hopes of generating more revenue.
B) buyers and sellers trading things of value so that each is better off as a result.
C) replacing a noneffective form of advertising for a more effective one.
D) the money paid by a consumer for a product or service.
E) two people bartering products and services for other products and services.
Correct Answer:
Verified
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