Your Local Coffee Shop Has Recently Implemented an App That

Your local coffee shop has recently implemented an app that allows customers to receive a free drink for every 10 drinks purchased, gives birthday rewards, and provides recommendations for new beverages to try based on prior purchasing history. This app attempts to maintain and enhance customers' connection to the coffee shop and reflects

A) tech orientation.
B) sales orientation.
C) relationship marketing.
D) guerrilla marketing.
E) production orientation.