As consumers spend more time online and have more technological tools that enable them to avoid exposure to TV ads, marketers will most likely
A) invest in flashier television advertisements to attract attention to themselves.
B) lobby for legislation that will prohibit the sale of devices that allow consumers to avoid advertising on the basis that such devices are anticompetitive.
C) block out any mention of brand names during regular programming.
D) buy more air time in an attempt to crowd out their competitors' advertisements.
E) shift dollars from traditional display advertising to sites like Facebook that can deliver huge audiences.
Correct Answer:
Verified
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