The Concept of Sustainable Marketing Refers to

The concept of sustainable marketing refers to

A) a type of environment marketing activity that involves substantive changes in marketing actions.
B) the policy or practice of employees volunteering their time or talents to sustainability causes.
C) a movement of citizens, government agencies, and businesses that advocates the preservation and restoration of the environment.
D) the process of creating, communicating, and delivering value to customers in a way that incorporates the concept of sustainability.
E) a marketing approach that integrates and coordinates all of the firm's activities on sustainability issues across every functional area.