According to Your Text, in Order to Get Stakeholders to Agree

According to your text, in order to get stakeholders to agree to sustainability initiatives, marketers must

A) communicate a sustainability vision that highlights the potential benefits for each stakeholder.
B) show how market share is being lost to competitors engaged in sustainable marketing.
C) provide proof that sustainability efforts will be profitable.
D) be able to come up with a promotional strategy that highlights the firm's efforts.
E) convince upper management as well as company employees that sustainability efforts are a worthwhile endeavor.