Which environmental marketing strategy involves identifying environmentally friendly practices that also have the effect of creating cost savings and driving efficiencies throughout the organization?

Question

Quizplus · Accepted Answer

Eco-efficiency is the strategy that focuses on environmentally friendly practices that lead to cost savings and increased efficiencies within an organization. This approach emphasizes reducing resource use, waste, and emissions while also cutting costs, which aligns with the description provided.

Which Environmental Marketing Strategy Involves Identifying Environmentally Friendly Practices That