Mel refuses to take his family on a vacation to Ocean World ever since he read that a group of people filed lawsuits against the company, claiming mistreatment of various killer whales in the park. Despite the claims, Ocean World maintains that it has done nothing wrong. Regarding encouraging sustainable consumer behavior, which barrier does Mel most relate to in the sustainability claims made by Ocean World?
A) high prices
B) negative perceptions
C) lack of awareness and knowledge
D) distrust
E) low availability
Correct Answer:
Verified
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