Question 1

A holistic approach that integrates and coordinates all of the firm's activities on environmental issues across every functional area is the basis behind ______ greening.

Accepted Answer

The answer of A holistic approach that integrates and coordinates...

Question 2

A movement made up of citizens and government entities whose focus is on protecting consumers and promoting their interests is called

Accepted Answer

Consumer protectionism is a movement made up of citizens and government entities whose focus is on protecting consumers and promoting their interests.

Question 3

Marketers seeking to reduce costs and the environmental impact of their activities typically pursue a strategy of

Accepted Answer

Eco-efficiency is a strategy aimed at reducing both the environmental impact and the costs of a company's activities. It involves creating more value with less environmental impact and using fewer resources, which aligns with the goals mentioned in the question.

Question 4

As noted in your text, environmentalism is concerned with

Accepted Answer

The answer of As noted in your text, environmentalism is...

Question 5

A movement of citizens, government agencies, and the business community that advocates the preservation, restoration, and improvement of the environment is referred to as

Accepted Answer

Environmentalism is the movement focused on the preservation, restoration, and improvement of the natural environment through the efforts of various stakeholders including citizens, government agencies, and businesses.

Question 6

A type of environmental marketing activity that involves substantive changes in marketing actions as well as broad-based coordination among nonmarketing activities is referred to as ______ greening.

Accepted Answer

The answer of A type of environmental marketing activity that...

Question 7

What is a major barrier marketers face when encouraging sustainable consumer behavior?

Accepted Answer

The answer of What is a major barrier marketers face...

Question 8

A group of sustainability-oriented customers and the businesses that serve them are referred to as the

Accepted Answer

The answer of A group of sustainability-oriented customers and the...

Question 9

As noted in your text, 96 percent of _______ consumers say that protecting the environment is important to them.

Accepted Answer

The answer of As noted in your text, 96 percent...

Question 10

When a firm redesigns its logo and reduces packaging materials to reflect its ecological views, this is an example of ______ greening.

Accepted Answer

Strategic greening involves making fundamental changes to a firm's operations and products to reduce environmental impact. Redesigning a logo and reducing packaging materials are examples of such changes.

Question 11

When it comes to encouraging sustainable consumer behavior, marketers must overcome consumers' negative perceptions. According to your text, these negative perceptions revolve around the

Accepted Answer

The answer of When it comes to encouraging sustainable consumer...

Question 12

Thinking about why distrust is a barrier to sustainable consumer behavior, how can marketers overcome this barrier?

Accepted Answer

The answer of Thinking about why distrust is a barrier...

Question 13

Think about the various barriers marketers must overcome in order to encourage sustainable consumer behavior that were outlined in your text. Which of the following most relates to overcoming consumers' lack of knowledge regarding sustainable consumer behavior?

Accepted Answer

The answer of Think about the various barriers marketers must...

Question 14

In 2005, GE launched its Ecomagination initiative-a company-wide strategy designed to help protect the environment by encouraging employees to reduce GE's carbon footprint, energy and water use, and to drive cost reductions associated with decreased consumption. This is an example of what type of strategy?

Accepted Answer

The answer of In 2005, GE launched its Ecomagination initiative-a...

Question 15

Tactical greening involves

Accepted Answer

Tactical greening refers to making limited changes in a single area, rather than a comprehensive or holistic approach.

Question 16

Environmentalism does not typically focus its efforts on

Accepted Answer

The answer of Environmentalism does not typically focus its efforts...

Question 17

A clothing manufacturer has decided to buy its cotton only from those growers that grow it organically. This is an example of ______ greening.

Accepted Answer

The answer of A clothing manufacturer has decided to buy...

Question 18

Ernesto runs a small grocery store. His customers have been complaining about the lack of organically-grown produce he offers for sale. Ernesto himself believes in sustainability, so he has made the decision to only carry organically grown produce. In addition, he is adding grass-fed beef and organic chicken products as well. Ernesto and his customers would be considered part of the

Accepted Answer

Ernesto and his customers are part of the green market, which focuses on environmentally friendly products and practices, including organically grown produce and sustainably sourced meats.

Question 19

What global retailer initiated a $30 million project aimed at lifestyle and environmental improvements, including employee participants who learned about the importance of embracing environmental sustainability?

Accepted Answer

The answer of What global retailer initiated a $30 million...

Question 20

Which element of the marketing mix is critical in overcoming the low availability barrier to sustainable consumer behavior?

Accepted Answer

Place is critical in overcoming the low availability barrier to sustainable consumer behavior because it involves making sustainable products more accessible and available to consumers. This can significantly influence their ability to purchase and use these products, thereby supporting more sustainable consumption patterns.

Quiz 16: Social Responsibility and Sustainability