When a firm measures the accuracy and timeliness of the information fed back to a customer concerning product availability and delivery dates, it is measuring customer communication at what point?
A)pretransaction point
B)transaction point
C)order fill point
D)delivery point
E)posttransaction point

Question

Quizplus · Accepted Answer

Customer communication at the transaction point includes measuring the accuracy and timeliness of the information provided to a customer regarding product availability and delivery dates. This is because such information is typically communicated during the transaction phase, when the customer is making a purchase or placing an order.

When a Firm Measures the Accuracy and Timeliness of the Information