A consumer can be happy with a product but switch to another company's good or service if provided additional value. This is why, according to your text, customer-driven companies strive to ________ their customers.
A)accurately target
B)motivate
C)pacify
D)delight
E)satisfy

Question

Quizplus · Accepted Answer

Customer-driven companies aim to delight their customers, going beyond merely satisfying them, to ensure loyalty and repeat business even in the face of competitors offering additional value.

A Consumer Can Be Happy with a Product but Switch