A local pizza restaurant wants to determine which specialty pizzas customers might order in the future. In order to do so, the restaurant looks at customers' previous purchases, their online reviews of the various specialty pizzas, and even the time of year that certain pizzas sell more often. Which data analysis tool is the pizza restaurant most likely using?
A)lifetime value analysis
B)customer segmentation analysis
C)demographic value analysis
D)recency-frequency-monetary analysis
E)profit modeling

Question

Quizplus · Accepted Answer

Customer segmentation analysis is the most likely tool being used here, as it involves examining various aspects of customer behavior (such as purchase history, reviews, and seasonal preferences) to group customers into segments for targeted marketing or product development.

A Local Pizza Restaurant Wants to Determine Which Specialty Pizzas