The measurement of how well a CRM program prioritizes customers based on each customer's profitability is referred to as
A)share of customer.
B)lifetime value.
C)customer focus.
D)customer equity.
E)dollar fill rate.

Question

Quizplus · Accepted Answer

Customer equity refers to the total combined customer lifetime values of all of the company's customers, reflecting how well a CRM program prioritizes customers based on profitability.

The Measurement of How Well a CRM Program Prioritizes Customers