Brand image is the unique set of associations target customers or stakeholders make with a brand.

Name: Brand image is the unique set of associations target customers or stakeholders make with a brand.
Brand: Quizplus
Rating: 4.9 (40 reviews)

Question

Quizplus · Accepted Answer

Brand image refers to the perceptions and beliefs held by consumers and stakeholders about a brand, including its attributes, benefits, and unique qualities, which differentiate it from competitors.

Brand Image Is the Unique Set of Associations Target Customers