Rebranding is a strategy to recapture lost sources of brand equity and identify and establish new sources of brand equity.

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Rebranding is a strategic approach used by companies to refresh their brand image, which can involve updating the brand's name, logo, visual identity, and messaging to recapture lost brand equity and to identify and establish new sources of brand equity, thereby revitalizing the brand in the eyes of consumers and stakeholders.

Rebranding Is a Strategy to Recapture Lost Sources of Brand