When it comes to measuring brand equity, which type of research is particularly helpful in identifying the sources of brand equity and its role in consumer decisions?
A)brand recall surveys
B)brand recognition research
C)quantitative research
D)product development research
E)qualitative research

Question

Quizplus · Accepted Answer

Qualitative research is particularly helpful in identifying the sources of brand equity and its role in consumer decisions because it allows for in-depth exploration of consumer perceptions, attitudes, and experiences related to a brand.

When It Comes to Measuring Brand Equity, Which Type of Research