The makers of Tide laundry detergent partnered with the makers of Febreze air fresheners to come up with a new line of laundry detergent infused with Febreze scents. In turn, Febreze also came up with a new air freshener featuring Tide's original scent. This is an example of
A)dual branding.
B)brand revitalization.
C)partner branding.
D)co-branding.
E)brand extension.

Question

Quizplus · Accepted Answer

This is an example of co-branding, where two companies collaborate on a product or service, leveraging each other's brand strength to offer a new or enhanced product to the market. In this case, Tide and Febreze are combining their brand identities to create new products.

The Makers of Tide Laundry Detergent Partnered with the Makers