When It Comes to Measuring Nonprofit Brand Equity, Your Text

When it comes to measuring nonprofit brand equity, your text states that social media tools are particularly important for nonprofit marketers because they

A) cost less than other promotional tools.
B) work better than other promotional tools.
C) don't have to be managed by a marketing staff.
D) can be used to reach a global audience.
E) are the easiest promotional tools to use.