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You Presently Operate a Successful Catering Business, but Feel That

Question 146

Essay

You presently operate a successful catering business, but feel that your business has reached its maximum sales and profit potential. You have a very strong brand that is recognized by most of the consumers in your area. How could you take advantage of this brand equity to capitalize on your catering business and seek out additional sales?

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You could use a brand extension strategy...

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