The activities involved in acquiring particular goods and services and making them available at the places, times, prices, and quantities that enable a retailer to achieve its goals is referred to as
A)merchandising.
B)journey mapping.
C)atmospherics.
D)omnichannel retailing.
E)retailing.

Question

Quizplus · Accepted Answer

Merchandising encompasses the activities involved in acquiring specific goods and services and ensuring they are available at the right locations, times, prices, and quantities to meet a retailer's objectives.

The Activities Involved in Acquiring Particular Goods and Services and Making