Question 1

Isabella has a boutique where she sells women's fashion clothing. She recently added a line of jewelry and purses to her store offerings in the hope that customers will spend more overall. What technique is Isabella utilizing?
A)specialty merchandising
B)scrambled merchandising
C)micro-merchandising
D)cross-merchandising
E)complementary merchandising

Accepted Answer

Isabella is using scrambled merchandising, which involves adding unrelated product lines, such as jewelry and purses, to her existing clothing offerings to increase overall sales.

Question 2

Sensory-based stimuli within a retailer's environment-the sights, sounds, smells, and other attributes-that project an image and draw customers to the store are referred to as
A)imprints.
B)assessments.
C)aspects.
D)impressions.
E)atmospherics.

Accepted Answer

The answer of Sensory-based stimuli within a retailer's environment-the sights,...

Question 3

A(n)________ shopping center is an upscale retail operation that also offers fine dining and entertainment options and is often located within affluent neighborhoods.
A)exclusive
B)lifestyle
C)luxury
D)high-end
E)premium

Accepted Answer

Lifestyle shopping centers are designed to offer not just shopping but also leisure activities like fine dining and entertainment, often catering to the lifestyle preferences of consumers in affluent neighborhoods.

Question 4

A unique feature of a planned shopping center is that it
A)is located on either a highway or a major road.
B)does not place retailers adjacent to one another.
C)is not centrally owned or managed.
D)has dedicated parking.
E)is not the result of long-range planning.

Accepted Answer

The answer of A unique feature of a planned shopping...

Question 5

Slotting allowances are used to
A)encourage manufacturers to minimize packaging.
B)entice customers to buy products in bulk quantities.
C)ensure products are preferentially displayed by the retailer.
D)encourage retailers to pay invoices on time.
E)encourage more frequent delivery of products.

Accepted Answer

Slotting allowances are fees paid by manufacturers to retailers to secure shelf space for their products, ensuring that their products are preferentially displayed or positioned in the store.

Question 6

A freestanding retail outlet located on either a highway or major road is referred to as a(n)
A)one-stop shop.
B)freestanding store.
C)planned store.
D)solitary store.
E)isolated store.

Accepted Answer

The answer of A freestanding retail outlet located on either...

Question 7

________ refers to how consumers perceive a retailer.
A)Atmospherics
B)Store image
C)Consumer confidence
D)Operational efficiency
E)Brand recognition

Accepted Answer

The answer of ________ refers to how consumers perceive a...

Question 8

Which activity relates to attaining retailer operational efficiency?
A)making sure point-of-sale systems capture customer and product data
B)thinking of how to eliminate traffic congestion in and around the store
C)determining whether to have a bricks-and-mortar store or an online store
D)improving the retailer's brand communications across social media
E)making the atmosphere of the store welcoming to customers

Accepted Answer

The answer of Which activity relates to attaining retailer operational...

Question 9

There are many factors to take into consideration when choosing a site to open a retail location. Which factor would be least important?
A)distance to housing communities
B)traffic congestion
C)parking availability
D)population characteristics
E)number of employees needed

Accepted Answer

The number of employees needed is generally determined by the scale of the retail operation and its operational requirements, rather than being a primary factor in choosing a site location. Factors like distance to housing communities, traffic congestion, parking availability, and population characteristics directly impact customer accessibility and the potential success of the retail location.

Question 10

Large regional shopping malls and neighborhood strip malls are examples of
A)isolated shopping centers.
B)unplanned shopping centers.
C)planned shopping centers.
D)unplanned business districts.
E)planned business districts.

Accepted Answer

The answer of Large regional shopping malls and neighborhood strip...

Question 11

What is a retailer's goal in planning a store's layout with regard to traffic flows?
A)limit browsing behavior
B)optimize shopper convenience
C)maximize shelf space
D)eliminate free-flowing patterns
E)eliminate gridiron traffic flows

Accepted Answer

The answer of What is a retailer's goal in planning...

Question 12

Retailers that make sure their supply chain, inventory, and sales systems are able to connect with one another are concerned with which aspect of retail marketing strategy?
A)store image
B)workforce management
C)store location
D)operational efficiency
E)site selection

Accepted Answer

The answer of Retailers that make sure their supply chain,...

Question 13

Roberto owns a retail store. He often receives payments from some of his manufacturers to ensure their products are placed in the best location in the store or on the store shelves. These payments are referred to as ________ allowances.
A)shelf
B)placement
C)slotting
D)product
E)merchandise

Accepted Answer

The answer of Roberto owns a retail store. He often...

Question 14

Category management is a merchandising technique that focuses on the performance of
A)a product category.
B)store atmospherics.
C)a store's layout.
D)individual brands.
E)competing brands.

Accepted Answer

The answer of Category management is a merchandising technique that...

Question 15

Randall notices that customers at his store prefer certain types of snack foods over others. In response to his customers' preferences, he allocates more shelf space to those types of snacks, and less shelf space to the snack items that are purchased less frequently. In this scenario, Randall is utilizing which of the following techniques?
A)supply-driven merchandising
B)cross-merchandising
C)scrambled merchandising
D)micro-merchandising
E)demand-driven merchandising

Accepted Answer

Randall is using micro-merchandising, which involves tailoring the assortment of products in a store to meet the preferences and demands of local customers.

Question 16

A(n)________ is a type of retail location where two or more stores are situated together or in close proximity and the overall mix of stores is not the result of prior long-range planning.
A)unplanned business district
B)variety shopping center
C)isolated store combination
D)main street center
E)unplanned shopping center

Accepted Answer

The answer of A(n)________ is a type of retail location...

Question 17

A retailer that operates a brick-and-mortar store but also sells merchandise on its website is practicing
A)direct selling.
B)omnichannel retailing.
C)micro-merchandising.
D)cross-merchandising.
E)secondary retailing.

Accepted Answer

The answer of A retailer that operates a brick-and-mortar store...

Question 18

In terms of creating a seamless shopping experience for omnichannel consumers, what has arguably made one of the most transformational impacts within retail in recent years?
A)in-store self-serve kiosks
B)in-store pickup technology
C)customer returns without a receipt
D)self-serve check-out lanes
E)price-match guarantees

Accepted Answer

The answer of In terms of creating a seamless shopping...

Question 19

When retailers use the information gathered about their customers' behavior in order to predict consumer trends, forecast demand, or identify consumer interest in products, they do so by applying
A)journey mapping.
B)category management.
C)the marketing mix.
D)big data analytics.
E)merchandising techniques.

Accepted Answer

Big data analytics is the process of examining large and varied data sets to uncover hidden patterns, unknown correlations, customer preferences, and other useful information that can help organizations make more informed business decisions. Retailers use big data analytics to predict consumer trends, forecast demand, or identify consumer interest in products by analyzing the vast amount of data gathered from their customers' behavior.

Question 20

The activities involved in acquiring particular goods and services and making them available at the places, times, prices, and quantities that enable a retailer to achieve its goals is referred to as
A)merchandising.
B)journey mapping.
C)atmospherics.
D)omnichannel retailing.
E)retailing.

Accepted Answer

Merchandising encompasses the activities involved in acquiring specific goods and services and ensuring they are available at the right locations, times, prices, and quantities to meet a retailer's objectives.

Quiz 12: Retailing

Isabella has a boutique where she sells women's fashion clothing. She recently added a line of jewelry and purses to her store offerings in the hope that customers will spend more overall. What technique is Isabella utilizing?

Sensory-based stimuli within a retailer's environment-the sights, sounds, smells, and other attributes-that project an image and draw customers to the store are referred to as

A(n) ________ shopping center is an upscale retail operation that also offers fine dining and entertainment options and is often located within affluent neighborhoods.

A unique feature of a planned shopping center is that it

Slotting allowances are used to

A freestanding retail outlet located on either a highway or major road is referred to as a(n)

________ refers to how consumers perceive a retailer.

Which activity relates to attaining retailer operational efficiency?

There are many factors to take into consideration when choosing a site to open a retail location. Which factor would be least important?

Large regional shopping malls and neighborhood strip malls are examples of

What is a retailer's goal in planning a store's layout with regard to traffic flows?

Retailers that make sure their supply chain, inventory, and sales systems are able to connect with one another are concerned with which aspect of retail marketing strategy?

Roberto owns a retail store. He often receives payments from some of his manufacturers to ensure their products are placed in the best location in the store or on the store shelves. These payments are referred to as ________ allowances.

Category management is a merchandising technique that focuses on the performance of

A(n) ________ is a type of retail location where two or more stores are situated together or in close proximity and the overall mix of stores is not the result of prior long-range planning.

A retailer that operates a brick-and-mortar store but also sells merchandise on its website is practicing

In terms of creating a seamless shopping experience for omnichannel consumers, what has arguably made one of the most transformational impacts within retail in recent years?

When retailers use the information gathered about their customers' behavior in order to predict consumer trends, forecast demand, or identify consumer interest in products, they do so by applying

The activities involved in acquiring particular goods and services and making them available at the places, times, prices, and quantities that enable a retailer to achieve its goals is referred to as