Isabella has a boutique where she sells women's fashion clothing. She recently added a line of jewelry and purses to her store offerings in the hope that customers will spend more overall. What technique is Isabella utilizing?

Question

Quizplus · Accepted Answer

Isabella is using scrambled merchandising, which involves adding unrelated product lines, such as jewelry and purses, to her existing clothing offerings to increase overall sales.

Isabella Has a Boutique Where She Sells Women's Fashion Clothing