Question 1

The local Coastal Tide store has a distinct image that draws customers to its store. Along with its lavish window displays and trendy music, the store is known for the smell of its candles burning throughout the store. Coastal Tide has placed a large emphasis on
A)atmospherics.
B)category management.
C)micro-merchandising.
D)experiential retailing.
E)geofencing.

Accepted Answer

The answer of The local Coastal Tide store has a...

Question 2

Which level of service offers retailers improved efficiency, while also allowing for enhanced customer convenience?
A)limited service
B)self-service
C)moderate-service
D)full-service
E)employee service

Accepted Answer

Self-service allows customers to serve themselves, leading to improved efficiency for retailers and enhanced convenience for customers.

Question 3

Tarik and his friends like to visit Brady's, a local bar near campus that sells drinks for low prices. What type of retail store are Tarik and his friends going to?
A)department store
B)chain store
C)service retailer
D)specialty store
E)off-price retailer

Accepted Answer

Brady's is described as a local bar that sells drinks, which means it provides a service (serving drinks) rather than selling physical goods, making it a service retailer.

Question 4

Taking a yoga class at a Lululemon store or a cooking class at Whole Foods is an example of
A)journey mapping.
B)cross-merchandising.
C)scrambled merchandising.
D)experiential retail.
E)planned shopping behavior.

Accepted Answer

The answer of Taking a yoga class at a Lululemon...

Question 5

An interactive, computer-generated experience that takes place within an immersive simulated environment, typically incorporating multisensory feedback is known as
A)journey mapping.
B)gamification.
C)geofencing.
D)virtual reality.
E)augmented reality.

Accepted Answer

The answer of An interactive, computer-generated experience that takes place...

Question 6

An online marketing technique that encourages customer engagement with a product or service through the use of typical game playing elements is called
A)journey mapping.
B)gamification.
C)geofencing.
D)experiential retail.
E)augmented reality.

Accepted Answer

The answer of An online marketing technique that encourages customer...

Question 7

Journey mapping is a technique that helps companies identify
A)points in the manufacturing process where delays are occurring.
B)customers' movements on social media.
C)points in the journey of a product's delivery that take too long or are unnecessary.
D)points in their customers' journey where the buying process breaks down.
E)parts of the promotional process that most resonate with consumers.

Accepted Answer

Journey mapping is a technique used to understand the customer's experience from initial contact, through the process of engagement and into a long-term relationship. It identifies points where the buying process may break down or where improvements can be made to enhance the customer experience.

Question 8

The retail professional responsible for purchasing wholesale merchandise for retailers to sell in store or online is the ________.

Accepted Answer

The answer of The retail professional responsible for purchasing wholesale...

Question 9

A location-based technology that uses small sensors to send messages to smartphone users who enter a nearby, defined geographic area is called
A)journey mapping.
B)gamification.
C)geofencing.
D)experiential retail.
E)augmented reality.

Accepted Answer

Geofencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical location, known as a geofence.

Question 10

IGA, or Independent Grocers Alliance, is a group of independently owned grocery stores that band together to share resources and increase buying power. IGA is an example of a
A)consumer cooperative.
B)volunteer union.
C)franchise.
D)corporate chain.
E)voluntary chain.

Accepted Answer

The answer of IGA, or Independent Grocers Alliance, is a...

Question 11

While watching television, you see a commercial for a new type of running shoe. You ask your smart speaker to search online for the shoe so you can find more information about it and how much it costs. This is a form of
A)journey mapping.
B)artificial intelligence.
C)experiential retail.
D)virtual reality.
E)augmented reality.

Accepted Answer

The answer of While watching television, you see a commercial...

Question 12

________ encompasses all of the business activities involved in the sales of goods and services to the ultimate consumer for their personal, family, or household use.

Accepted Answer

The answer of ________ encompasses all of the business activities...

Question 13

A paint manufacturer has an app that allows customers to narrow down color choices for paint. The customer can upload a picture of a room in their home and then select paint colors that are then applied to the room's walls so the customer can see how the color will look. This is an example of
A)journey mapping.
B)gamification.
C)geofencing.
D)experiential retail.
E)augmented reality.

Accepted Answer

The answer of A paint manufacturer has an app that...

Question 14

Nathan goes to PetSmart to buy a crate for his new puppy. PetSmart also offers the same crate online for a cheaper price. PetSmart's use of an online platform as well as a physical store is an example of what concept?
A)cross merchandising
B)micro-merchandising
C)bricks and clicks
D)experiential retailing
E)scrambled merchandising

Accepted Answer

PetSmart's use of both an online platform and a physical store exemplifies the "bricks and clicks" model, which combines traditional brick-and-mortar retail with e-commerce to offer customers multiple purchasing channels.

Question 15

A manager is told to acquire a particular set of goods and make them available in a way that the retailer can achieve its goals. This is called
A)licensing.
B)retailing.
C)merchandising.
D)vending.
E)leasing.

Accepted Answer

The answer of A manager is told to acquire a...

Question 16

Brandi works for a large department store chain. She collaborates with the store's buyers in designing store layouts that will highlight merchandise and grab shoppers' attention, in the hopes that it will increase sales. Brandi is a ________ merchandiser.

Accepted Answer

The answer of Brandi works for a large department store...

Question 17

When it comes to level of service, it typically makes most sense for a retailers that sells a large percentage of low-margin products to use ________ service.

Accepted Answer

The answer of When it comes to level of service,...

Question 18

Miranda wants to start her own store in fashion, targeting a very narrow market segment. If this business carried a deep assortment of a specific type of clothing, which type of physical retail score would be most ideal for her business?
A)department store
B)factory outlet
C)specialty store
D)off-price retailer
E)extreme value retailer

Accepted Answer

A specialty store focuses on a specific market segment and offers a deep assortment of products within that niche, making it ideal for Miranda's fashion store targeting a narrow market segment with a specific type of clothing.

Question 19

A retail store places sensors throughout the store that have the ability to link to customers' phones. Once linked, customers receive product information, bar code scanning and other helpful features. This describes
A)journey mapping.
B)gamification.
C)geofencing.
D)experiential retail.
E)augmented reality.

Accepted Answer

The answer of A retail store places sensors throughout the...

Question 20

You and a close friend have decided to open a new retail store that specializes in selling fan apparel featuring the local university. According to your textbook, what is the most important factor that the two of you should consider before opening the store?
A)how many athletic retail shops already exist
B)what assortment of products you should sell
C)how many university students you will hire
D)where the store is located in your town
E)how you will promote via social media

Accepted Answer

The answer of You and a close friend have decided...

Quiz 12: Retailing

The local Coastal Tide store has a distinct image that draws customers to its store. Along with its lavish window displays and trendy music, the store is known for the smell of its candles burning throughout the store. Coastal Tide has placed a large emphasis on

Which level of service offers retailers improved efficiency, while also allowing for enhanced customer convenience?

Tarik and his friends like to visit Brady's, a local bar near campus that sells drinks for low prices. What type of retail store are Tarik and his friends going to?

Taking a yoga class at a Lululemon store or a cooking class at Whole Foods is an example of

An interactive, computer-generated experience that takes place within an immersive simulated environment, typically incorporating multisensory feedback is known as

An online marketing technique that encourages customer engagement with a product or service through the use of typical game playing elements is called

Journey mapping is a technique that helps companies identify

The retail professional responsible for purchasing wholesale merchandise for retailers to sell in store or online is the ________.

A location-based technology that uses small sensors to send messages to smartphone users who enter a nearby, defined geographic area is called

IGA, or Independent Grocers Alliance, is a group of independently owned grocery stores that band together to share resources and increase buying power. IGA is an example of a

While watching television, you see a commercial for a new type of running shoe. You ask your smart speaker to search online for the shoe so you can find more information about it and how much it costs. This is a form of

________ encompasses all of the business activities involved in the sales of goods and services to the ultimate consumer for their personal, family, or household use.

A paint manufacturer has an app that allows customers to narrow down color choices for paint. The customer can upload a picture of a room in their home and then select paint colors that are then applied to the room's walls so the customer can see how the color will look. This is an example of

Nathan goes to PetSmart to buy a crate for his new puppy. PetSmart also offers the same crate online for a cheaper price. PetSmart's use of an online platform as well as a physical store is an example of what concept?

A manager is told to acquire a particular set of goods and make them available in a way that the retailer can achieve its goals. This is called

Brandi works for a large department store chain. She collaborates with the store's buyers in designing store layouts that will highlight merchandise and grab shoppers' attention, in the hopes that it will increase sales. Brandi is a ________ merchandiser.

When it comes to level of service, it typically makes most sense for a retailers that sells a large percentage of low-margin products to use ________ service.

Miranda wants to start her own store in fashion, targeting a very narrow market segment. If this business carried a deep assortment of a specific type of clothing, which type of physical retail score would be most ideal for her business?

A retail store places sensors throughout the store that have the ability to link to customers' phones. Once linked, customers receive product information, bar code scanning and other helpful features. This describes

You and a close friend have decided to open a new retail store that specializes in selling fan apparel featuring the local university. According to your textbook, what is the most important factor that the two of you should consider before opening the store?