Journey mapping is a technique that helps companies identify
A)points in the manufacturing process where delays are occurring.
B)customers' movements on social media.
C)points in the journey of a product's delivery that take too long or are unnecessary.
D)points in their customers' journey where the buying process breaks down.
E)parts of the promotional process that most resonate with consumers.

Question

Quizplus · Accepted Answer

Journey mapping is a technique used to understand the customer's experience from initial contact, through the process of engagement and into a long-term relationship. It identifies points where the buying process may break down or where improvements can be made to enhance the customer experience.

Journey Mapping Is a Technique That Helps Companies Identify