In the price-setting process, the next step after demand has been evaluated is to
A)analyze the competitive price environment.
B)define the pricing objectives.
C)choose a price.
D)determine the costs.
E)evaluate the alternatives.

Question

Quizplus · Accepted Answer

Defining the pricing objectives is crucial after evaluating demand as it helps in setting the direction for the subsequent steps in the price-setting process, including analyzing costs, competition, and choosing a price.

In the Price-Setting Process, the Next Step After Demand Has