Since consumers have the tendency to compare prices on almost everything they buy, marketers setting prices should attempt to capitalize on this tendency by determining the price consumers will consider fair and reasonable for a product. This is known as the
A)break-even point.
B)dynamic price.
C)reference price.
D)benchmark price.
E)reasonable price.

Question

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The Answer of Since consumers have the tendency to compare prices on almost everything they buy, marketers setting prices should attempt to capitalize on this tendency by determining the price consumers will consider fair and reasonable for a product. This is known as the
A)break-even point.
B)dynamic price.
C)reference price.
D)benchmark price.
E)reasonable price.

Since Consumers Have the Tendency to Compare Prices on Almost