As a pricing tactic, markup pricing is
A)a good measure of price sensitivity.
B)the most effective pricing tactic overall.
C)good at capturing the value consumers place on products.
D)not very effective at maximizing profits.
E)difficult to implement.

Question

Quizplus · Accepted Answer

Markup pricing is good at capturing the value consumers place on products because it allows businesses to set prices based on the perceived value of the product to the consumer.

As a Pricing Tactic, Markup Pricing Is