Your text notes that technology has helped to shift the balance of power from companies to customers. Which statement exemplifies this concept?
A)The Internet allows companies to advertise on more than one platform.
B)Companies can use social networking sites to help them better target their audiences.
C)The Internet has made it possible for customers to comparison shop for products.
D)Data gathered at the point-of-sale can be used by companies to target customers for new products.
E)Automated production systems lead to more efficient and cost-effective manufacturing processes.

Question

Quizplus · Accepted Answer

The Internet enabling customers to comparison shop for products exemplifies the shift of power to customers by providing them with more information and choices, thereby increasing their bargaining power and influence over the market.

Your Text Notes That Technology Has Helped to Shift the Balance