Which of the following is not true regarding global pricing?
A)Firms do not encounter any unique challenges when pricing products globally.
B)Historically, companies have set prices for products sold internationally higher than the same products sold domestically.
C)Technological advancements have made global pricing more transparent.
D)Pricing is a critical component of a successful global marketing strategy.
E)Economic conditions over the past decade have impacted global pricing for products.

Question

Quizplus · Accepted Answer

Firms face unique challenges when pricing products globally due to factors such as currency fluctuations, local economic conditions, and varying levels of competition in different markets. This makes A incorrect as it suggests there are no unique challenges, which is not true.

Which of the Following Is Not True Regarding Global Pricing