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Marketing Study Set 20
Quiz 10: Supply Chain and Logistics Management
Path 4
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Question 41
Multiple Choice
After the economic recession, the boating industry suffered from a decline in sales. However, recent sales forecasts indicate that the upcoming season will produce a strong demand for boats and boating equipment. Based on this, Lynn has decided to ramp up production this winter of both his bass fishing boats and speed boats, keep them in storage until the boating sales season officially resumes, and hope that customers will buy them. This is an example of a ________ strategy.
Question 42
Multiple Choice
A firm must track three types of costs to determine the correct level of inventory to keep in stock: purchasing costs, inventory carrying costs, and the costs incurred by
Question 43
Multiple Choice
A company that forecasts sales, builds an inventory based on the forecast, holds the components in inventory until a customer order is received and then finalizes the product based on the order is using a ________ strategy.
Question 44
Multiple Choice
Which element(s) of the four Ps of the marketing mix is/are affected by logistics?
Question 45
Multiple Choice
Which type of supply chain strategy is demonstrated by the following sequence: (Step 1) forecast sales, (Step 2) plan production, (Step 3) order materials, (Step 4) customer orders, (Step 5) make product, and (Step 6) ship product?
Question 46
Multiple Choice
If demand is unstable, as it often is in the introductory and growth stages of the product life cycle, it might be best for a firm to use a ________ strategy.
Question 47
Multiple Choice
Patio Creations is a manufacturer of outdoor furniture. Typically, customers purchase the company's products as the summer season begins and as such, do not want to wait for the product to be manufactured. Which supply chain strategy would work best for Patio Creations?
Question 48
Multiple Choice
If cost reduction is part of a firm's strategy, it would be wise for the firm to use a ________ strategy, since it will allow the firm to achieve cost savings through economies of scale in purchasing, manufacturing, and transportation.
Question 49
Multiple Choice
The part of supply chain management that plans, implements, and controls the flow of goods, services, and information between the point of origin and the final customer is called
Question 50
Multiple Choice
Data management systems that integrate information across all the departments of an organization are called
Question 51
Multiple Choice
Those activities that focus on delivering the right product, to the right place, to the right customer, at the right time, in the right quantity, in the right condition, and at the right price is referred to as