By taking the consumer journey and consumer expectations into consideration in the development, integrated marketing communications (IMC) become a key element in a company's ________ strategy.
A) generic business
B) retail life cycle
C) market segmentation
D) sustainable development
E) customer experience management
Correct Answer:
Verified
Q1: The process of conveying a message to
Q6: Promotion represents the fourth element in the
Q8: To promote its theme parks to groups,
Q8: The promotional mix refers to
A) the three
Q9: The combination of one or more communication
Q9: The _ is used in part to
Q11: In a marketing context, the acronym IMC
Q13: A primary function of the promotional mix
Q15: Advertising, personal selling, sales promotion, public relations,
Q25: Communication is the process of conveying a
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