When Macy's places a link to its website with a coupon for its President's Day sale on an online lifestyle website,it is using which element of the promotional mix?
A) advertising
B) sales promotion
C) publicity
D) personal selling
E) direct marketing
Correct Answer:
Verified
Q79: In a promotional sense, customized interaction is
Q83: The two-way flow of communication between a
Q95: Which of the following statements describes a
Q96: Which of the following is a strength
Q97: Personal selling refers to
A) a customer-directed flow
Q99: Which promotional mix alternative has the advantage
Q101: Annual reports and social media posts are
Q102: Which of the following is a strength
Q104: The local radio station broadcast a story
Q104: Which of the following is a weakness
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