The two-way flow of communication between a buyer and a seller, often in a face-to-face encounter, designed to influence the purchase decision of a person or group is referred to as

Name: The two-way flow of communication between a buyer and a seller, often in a face-to-face encounter, designed to influence the purchase decision of a person or group is referred to as
Brand: Quizplus
Rating: 4.8 (54 reviews)

Question

Quizplus · Accepted Answer

Personal selling involves direct interaction between a buyer and a seller, often face-to-face, to influence a purchase decision.

The Two-Way Flow of Communication Between a Buyer and a Seller