All of the Following Guidelines Help Ensure the Success of Mobile

All of the following guidelines help ensure the success of mobile marketing except which?

A) Campaigns should match product characteristics to the needs, preferences, and lifestyles of the consumer.
B) Communications should facilitate multitasking.
C) Firms should create a mobile-ready app that is flashy and fun.
D) Mobile apps should help shoppers make price comparisons.
E) Communication should include extensive text and images to explain the features and benefits of the brand.