Ford Motor Company provides support and incentives for its Ford and Lincoln dealers worldwide. Through a multilevel program, Ford provides incentives to reward dealers for meeting sales goals. Dealers receive an incentive when they are near a goal, another when they reach a goal, and a larger incentive if they exceed sales projections. All of these actions are intended to encourage dealers to ________ the Ford products through the channel to consumers.

Question

Quizplus · Accepted Answer

The incentives are designed to encourage dealers to "push" the Ford products through the channel to consumers, meaning they are motivated to actively sell and promote the products to meet and exceed sales targets.

Ford Motor Company Provides Support and Incentives for Its Ford