A direct channel exists when
A) producers and end users deal with each other on a one-on-one basis.
B) the producer and consumer perform numerous channel functions.
C) a firm reaches different buyers by employing two or more different types of channels for the same basic product.
D) an intermediary sells to other intermediaries, usually to retailers in consumer markets.
E) an agent or broker brings ultimate consumers to manufacturers.
Correct Answer:
Verified
Q39: Q40: A marketing channel intermediary that purchases merchandise Q41: _ exists when producers and ultimate consumers Q42: A commonly used indirect channel moves product Q43: Extending credit to customers is an example Q45: A textile artist can buy fabric, thread, Q46: Marketing channels help create value for consumers Q47: In a direct channel, all channel functions Q48: As the number of intermediaries between a Q49: The Schwan's Company of Marshall, Minnesota, the
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