Sports Port,a motorcycle and fishing boat retailer located in a small northern Minnesota town,was the world's largest dealer for Crestliner fishing boats.To meet the demand of his many customers,the owner of Sports Port works with a wide variety of channel members,ranging from the manufacturer of the boats to trucking firms,other retailers,and even detailers (firms that clean,polish,and wax boats).Such a diverse channel of distribution often resulted in channel conflict.However,due to his strong consumer following,the owner of Sports Port had the power to resolve disputes between channel members.The owner of Sports Port serves as the ________ in the channel of distribution.

Question

Quizplus · Accepted Answer

A channel captain is the member of a channel of distribution with the ability to influence the actions of other channel members.A channel captain may be a producer,a wholesaler,or a retailer.The channel captain has the power to resolve channel conflict.

Sports Port,a Motorcycle and Fishing Boat Retailer Located in a Small