Which one of the following statements regarding bundle pricing is most accurate?
A)Bundle pricing is intended to benefit the consumer,not the seller.
B)Bundle pricing is really "bundle packaging" since the price charged is for two or more of the same products that are shrink-wrapped together.
C)Bundle pricing is often associated with a skimming strategy.
D)Bundle pricing often provides a lower total cost to buyers and lower marketing costs to sellers.
E)Bundle pricing is based on the idea that consumers value the individual items more than they value the group contained in the package.

Question

Quizplus · Accepted Answer

Bundle pricing is the marketing of two or more products in a single package price.Bundle pricing is based on the idea that consumers value the package more than the individual items.This is due to benefits received from not having to make separate purchases and enhanced satisfaction from one item given the presence of another.Moreover,bundle pricing often provides a lower total cost to buyers and lower marketing costs to sellers.

Which One of the Following Statements Regarding Bundle Pricing Is