If you were to buy one peach tree and one apple tree from the Stark Bros. fruit trees and landscaping catalog in two separate orders, you would pay a total of $109.99. However, if you order the peach and apple tree together in the same order, you pay only $89.99 each. When selling the two trees together for a reduced price, what pricing strategy does Stark Bros. employ?
A) product-line pricing
B) prestige pricing
C) price lining
D) discount pricing
E) bundle pricing
Correct Answer:
Verified
Q35: Figure 14-3 Q57: Odd-even pricing refers to Q65: Marketing two or more products in a Q88: When Dell sells various laptops, it also Q89: You can buy a General Electric dishwasher Q91: Bundle pricing refers to Q93: Which of the following statements regarding odd-even Q94: When the Swiss watchmaker TAG Heuer quadrupled Q95: The prices for all furniture sold at Q96:
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A) setting prices one
A) an extra amount![]()
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