Multiple Choice
Which of the following statements regarding Gatorade's branding is most accurate?
A) Gatorade uses the same formula for all its products and simply changes the brand name when introducing new flavors.
B) Gatorade's success can be attributed to management's decision to find and then stick with one channel of distribution.
C) Gatorade changed its color, packaging, and size of items in the product line for the domestic market so that they would not conflict with those marketed to foreign markets.
D) Gatorade has used the same packaging since the product debuted in 1965.
E) Gatorade has changed its product formulation, packaging, and advertising over the years in response to changes in the marketplace.
Correct Answer:
Verified
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