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If a Firm's Marketing Dashboard Displays a BDI of 120

Question 169

Multiple Choice

If a firm's marketing dashboard displays a BDI of 120 for a consumer packaged good such as Hawaiian Punch, this indicates which of the following?


A) a weak brand position in a segment
B) a strong brand position in a segment
C) above-average product category purchases by a market segment
D) below-average product category purchases by a market segment
E) There is not enough information to make any conclusions.

Correct Answer:

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