All of the following marketing actions can be used by a firm to counteract barriers to product adoption except which?

Question

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Firms attempt to overcome new-product adoption barriers (usage,value,risk,and psychological)during the introduction stage of a product's life cycle by offering warranties,money-back guarantees,extensive usage instructions,demonstrations,and free samples,all of which are designed to stimulate initial trial.

All of the Following Marketing Actions Can Be Used by a Firm