The marketing of durable goods often emphasizes which of the following elements of the promotional mix?
A) sales promotion
B) personal selling
C) advertising
D) public relations
E) direct marketing

Question

Quizplus · Accepted Answer

Durable goods often require a higher level of customer service and explanation, making personal selling an important element in the promotional mix for these products.

The Marketing of Durable Goods Often Emphasizes Which of the Following