Consumer products are classified into four categories like convenience or shopping goods based on the effort the consumer spends on the decision, the ________, and the frequency of purchase.
A) amount of money the customer is willing and able to spend
B) number of competing or substitute products
C) demographics of the consumer
D) attributes used in making the purchase decision
E) consumer segmentation characteristics

Question

Quizplus · Accepted Answer

Consumer products are classified based on the effort spent on the decision, the attributes used in making the purchase decision, and the frequency of purchase.

Consumer Products Are Classified into Four Categories Like Convenience or Shopping