The emphasis of a marketing strategy for a dynamically continuous innovation would include
A) advertising to generate awareness.
B) obtaining widespread distribution.
C) advertising to explain points of difference and benefits.
D) setting a low price.
E) using personal selling.

Question

Quizplus · Accepted Answer

Dynamically continuous innovations require marketing strategies that focus on explaining the product's points of difference and benefits to consumers, as these innovations involve some changes in consumer behavior.

The Emphasis of a Marketing Strategy for a Dynamically Continuous