Mr. Clean is an antibacterial cleaning liquid for home use. If Procter & Gamble (P&G), the manufacturer of Mr. Clean, added Mr. Clean Magic Eraser Bath Scrubber to the Mr. Clean product line, it would be seen by P&G as
A) a discontinuous innovation.
B) a new product from the company's perspective because it is a product line extension.
C) a high-risk product mix extension because it is new to the market.
D) new by the Federal Trade Commission for the usual one-year period.
E) not a new product because it does not represent a different SKU.

Question

Quizplus · Accepted Answer

Adding Mr. Clean Magic Eraser Bath Scrubber to the Mr. Clean product line is considered a product line extension, which is a new product from the company's perspective.

Mr Clean Is an Antibacterial Cleaning Liquid for Home Use